Article marketing has been for many decades now the most effective advertising tool; a free form of marketing your business. It is actually thought to be a much more efficient way of advertising in the long run, since ads and banners may be up for just a while, whilst articles can be accessed anytime, even months and years after their initial publication. When you are blogging on powerful blog platforms like WordPress, you can definitely benefit from the numerous possibilities given. You can write short or longer articles daily that will contain links to your business website, or simply make yourself known, providing informative and gripping content.
Bloggers and avid marketers generally believe that top quality content is critical in every article marketing effort. As you write blogs and post them on your WordPress blog, you will take the first step towards launching a successful marketing campaign. The topic elaborated in the blog should be relevant to your business niche. You need to provide visitors with answers; an insight to the particular niche, a comprehensive amount of information related to the topic. Whether your niche is sailing equipment or SEO software, you should be able to write interesting and intriguing posts, targeting the right market.
Blogging and article marketing are powerful tools that you need to use for your benefit. When you write some really good content not only will you have visitors who will keep coming back regularly, but they will also link to you. More links equal to higher rankings, which brings more traffic, more leads and more money. In any case, using your blog for article marketing you will be able to reach a more diverse market; article marketing online eliminates geographical and time barriers. You can gain readers and potential clients from all over the world.
Article marketing through blogging does not actually end within the blog pages. Once you have your content and posts up, you can easily start submitting your blog link to social networks and bookmarking pages. You can submit your blog posts to Twitter or Squidoo, creating accounts that can link back to your blog and your business website. If you are working on a WordPress platform, you can create a very effective and practical interlinking between your blog and your social network account. You can also add one of the badges and buttons of the social network on your blog. This would eventually bring in more visibility, more links, more traffic, more potential clients and revenues.
Many of the social networks can automatically retrieve new content from the blog and show it on their pages. If, for instance, you create a Squidoo page and lens you can associate it directly with your blog. This is a very effective and versatile way to do article marketing more efficiently. Web 2.0 platforms can help you make the most of article marketing through blogging. All you need to remember is that the possibilities and options are several. Blogging and article marketing is much more than writing, especially when you are working on WordPress, which allows you to let your creativity flow unhindered.
Business owners invest tons of money to drive traffic to their sites. Their business mainly depends upon targeting new customers to their sites and making sales out of these visits and the easiest way to accomplish this is using WordPress blogs to drive traffic.
Generating blogger traffic to your blog requires you to exercise a little effort but thankfully modern technology has made the task much easier and it is not that expensive either. Now by using WordPress blogs you can maintain your budget and at the same time you can practically double your customer base and sales overnight.
Here is a stepwise approach to attract customers to your blog within 24 hours of its creation:
Use hosted WordPress as your blogging platform. You will like the features a WordPress blog gives you and it is very easy to use.
Next, use article marketing which is the easiest way to drive traffic your blog. Article marketing is nothing but the proper use of keywords in articles used for websites. Keywords are generally the most relevant tags used by an internet surfer. The targeted keywords should have a density of approximately once in every one hundred words or so. Remember, the search engines filter out the article if it uses keywords often and ignores it if uses too few of them. However, the uniqueness of articles should never be compromised. An easier method is to use an article submission site.
Use social bookmarking sites to bookmark your blog. It is a great way to gather traffic but do not overuse this method. Over use can lead to spamming of the sites. One of the most famous bookmarking sites is Digg.com. There are several other famous bookmarking sites such as YahooBuzz, Del.icio.us, Technorati.com, MyBlogLog, Mixx, Reddit, StumbleUpon, Fark and Propeller etc.
Use social networking sites. These sites, unlike the social bookmarking sites, are used to connect to other people online and create friendships and social networks with people related to your niche. Some of the most diversified social networking sites are Facebook, Myspace, Yahoo Groups, Classmates Online, Xanga and MSN Groups etc. Via these social networking sites you can promote your business even, if it is only marginally.
You can also use video marketing to publicize your blog by making videos related to your blog content and uploading them on sites such as YouTube, VideoEgg, DailyMotion, Eyespot, GoogleVideo, Blip and AOL etc. You can get good ranking on the search engines quickly after publishing, provided you maintain quality content.
You need to apply your plan in a systematic way. By incorporating these simple but effective and advanced traffic generating tools it is not difficult to drive targeted traffic to your site even within 24 hours of its creation. But whether you really make your sales incorporating these guidelines depends upon how you create the feel of your blog, its site layout, the provision of ease of navigation, quality content and the type of plugins being used to attract your bloggers to stay longer on the blog.
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