This is the generation of connectivity. Technology is taking its stride with a pace that is so fast that at times we seem totally in the dark and find it very difficult to match ourselves to the changing times. However we have to find a way to solve this problem. If the world is changing we too need to change with it. No point in complaining that the technology is too complicated to be adapted by us. We have to learn to be more flexible and generally aware of what is happening around us. Along with the complications that are conventionally associated with technology, there are ways too, to simplify things for us. One such term that introduces us to this simplified world is ‘Web2.0’. The term ‘Web2.0’ encapsulates the idea of the proliferation of interconnectivity and interactivity of the web-delivered content. ‘Web2.0’ essentially describes the changing trend in the use of World Wide Web technology and web design and aims to enhance communication, creativity, secure information sharing, collaboration and functionality of the web. It has also led to the development and evolution of web culture communities and has hosted services like social networking sites and video sharing sites. It allows the users to do more than just retrieve information. They can build on the interactive facilities of ‘Web1.0’ to provide ‘Network as platform’ computing, allowing users to run software applications entirely through a browser. Users can own the data on ‘Web2.0’ site and exercise control over that data. Some reasons why ‘Web2.0’ is so important are as follows:-
Links: - It provides guidance to important pieces of information. The most wonderful thing about it is that the best pages are the most frequently linked to.
Search: - To make searching less cumbersome it offers information through keyword search which makes it very user friendly.
Authoring: - This provides the facility of creating and constantly updating the content. In certain search sites the content is iterative in the sense that people do and redo each other’s work. In the case of ‘blogs’ the content comprises of all the posts and individual comments that are accumulated over a period of time and can be accessed by the user at any point of time.
Tags:-Categorizing of content by creating tags that are simple, one word descriptions to facilitate searching and avoid rigid pre-made categories is also another reason why ‘Web2.0’ is becoming popular today.
Extensions: - This deals with the automation of some of the work and pattern matching by using algorithms. For example- amazon.com recommendations
Signals: - The use of RSS (Really Simple Syndication) technology notifies users with the changes of the content by sending e-mails to them.
One must note the fact that universities are now using Web2.0 in order to enhance their connectivity.
In the world of internet marketing there are so many different acronyms and terms and they are often used to signify a part of the marketing world and internet. One of the most common terms that is discussed in marketing conversation is Web 2.0. You may have come across these terms many times and they have been linked with MySpace, Facebook and Squidoo pages, but you must have wondered what they actually mean?
Web 2.0 is basically something above social networking websites. This may be a complex discussion if you talk about it to a wrong person. You will come to know about Web 2.0 and its interconnection with the internet in this article very explicitly.
Web 2.0 is actually a congregation of some elements like:
Content sharing websites
Social networking websites
Blogging
Social bookmarks
Let’s discuss these entire elements one by one.
Content sharing websites
Content sharing websites are actually used for articles that contain some content appropriate for placing on the web. One such site called Squidoo helps you to place all such articles, posts, reviews and other content on the internet. Another site of such kind is Hubpages; it is also a medium through which you can express yourself and your views on the internet. The content that you share through these sites is viewed and read by millions of different people around the world. Through the medium of articles most of the marketers promote their products and get an incredible increase in their sales.
Social networking sites
Some of the commonly known social networking websites that are visited by almost 70% of the population everyday is Facebook, MySpace, Drectmatches and LinkedIn. Through these websites it is very easy to communicate to a large mass of population and convey your point. These sites are generally used to make new friends in different parts of the world and share different content, videos and pictures with them without having to fly all the way down to their place.
Blogging
The term blogging has been derived from web log that generally refers to publishing your content, pictures, and stories as a log. Blogging is generally talking about something related to you to others. You can share your pictures, your hobbies, stories or even any new and useful news with others and spread the word across. Most of the network marketers use blogging as a hub for support, gathering, training and other informational purposes. You blog is in short a representation of you and your personality.
Social bookmarking sites
Social bookmarking is a medium through which you can bookmark your favorite web pages. It is very time-consuming to search for a particular webpage every time you wish to log into them. By social bookmarking you can bookmark all your favorite web pages so that you can visit them directly clicking on the link whenever you want. Stories, content, blogs and other stuff can be placed on these sites and they are given ranking according to their content and popularity among people. They are shared throughout the web as per their rank. The popular bookmarking sites are Reddit, Digg, Technorati etc.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy