Even if your Joomla website has the fanciest design, the content is bang up to date, knowledgeable and interesting to read, and even if you have a few links to other websites on it, you won’t get very far with it unless it is effectively optimized for search engines. One of the most difficult things to do on your Joomla website is the search engine optimization. However, don’t despair; you will soon get to grips with this essential task once you have read this short article.
The first essential step for high website rankings is to enable SEF urls. These are much more efficiently indexed by search engines than many dynamic urls are. To enable SEF urls, you need to log in as administrator of your Joomla website and go to ‘Global Configuration’. The icon is clear and it will enable search engines to index your website.
This built-in SEF module within Joomla may be a little limited but you can easily build upon this with the OpenSEF module which is one of the best parts of Joomla. It’s a very effective way to automatically rewrite the urls of your website and shape how they appear and are grouped. That makes them clearly visible and searchable by search engine spiders, with very little work from you.
Your Joomla website can have an easily accessible site map created in a few minutes. All the major search engine spiders will easily be able to index your web pages through these site maps. That is the most effective way to get on to the first page of rankings with major search engines, where you need to be, as few people browsing the internet bother to go beyond the first or second pages of results that they get from a search engine.
Search engine keyword meta tags are easily added to Joomla websites. You need these to tell search engines what your website is about.
These are just some of the great search engine optimization features that you can get as add-ons to Joomla websites, all without having to modify the Joomla core files.
You can let inform Technorati every time your website is updated, which helps to keep it high on search engine rankings. That is done with the Joomla ping module. This is most commonly used by bloggers, but it is equally effective for your websites. This component is easily installed and once you have done that you can Syndicate the new content to let Technorati know it is there. Search engines can easily be grouped using Technorati tags on Joomla websites.
Link exchange boosts your website’s search engine rankings. That is made much easier with Joomla’s Technorati tags. These plug ins tag your text and link that to Technorati. Trackback is another way to get your Joomla website higher up the search engine rankings.
So, although search engine optimization is one of the most complex and time-consuming things to do on Joomla websites, it is perfectly possible in a short space of time. Following just these few simple tips which are quick to implement will get your website indexed with the major search engines and will boost you up their rankings.
Joomla is the best way to keep the content on your web site fresh. If you wonder why that is important, it's because of search engines like Google. What is content? It's the written word. Typically, content is in the form of an article that can be read on one page of a web site. If you don't have keyword-rich content on your website, people won't find you as they search the web. Graphics may look good but they don't help you with search engines. Not only do you good content, it can not stay the same. Content must be changed regularly on your web site. Search engines do not like static web sites. If it sounds like search engines rule the world, they do.
Joomla is the easiest way to change the content on your website. Once it is set up, nontechnical people can add articles to a web site very easily. Joomla has an excellent “content management system” that is becoming the industry standard. It is open source, which means that it is free. No one can charge you for the Joomla software. You may decide to pay a technical person to switch your web site to Joomla software, but then any person who knows word processing should be able to manage the articles.
Any web site can be switched to Joomla, usually in a day or less. Once you have Joomla, you can add articles easily. Each article is managed through administrator settings. If you want to make change to all articles at once, there is a global configuration parameter. Or you set parameters for each article page by page. You have a number of options for how to manage your article. You may decide that you want to “show author” for all of your articles by setting the global parameter. Or you may want to “hide author” for some articles and can set those articles up that way.
It's an amazing thing to be able to make global changes on a web site. Always before, it was a laborious task that involved making a change to each article. Those days are gone for people who have Joomla web sites.
Joomla is a wonderful way for people to take more control of their websites. You won't have to rely on a technical person to add articles anymore. You can even decide on the layout of your articles. For web sites that accept articles from multiple authors, Joomla is an efficient management system. You will easily be able to add content from different sources. Your blogging function will be much easier to manage with Joomla.
Joomla is a huge advance in managing the content of websites. As we all know, technology advances are a big opportunity that gives tremendous competitive advantage. If your web site is not Joomla, you will not be able to keep up with what other web sites are doing easily. If you switch to Joomla, you will be ahead of the pack.
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